The Wall Street Journal has a fascinating article today about the strategies media companies are using to attract preschoolers to their television content. It points out, among other things, that PBS Kids focuses on cognitive development.
As an adviser to Sid the Science Kid, I can attest to the truthfulness of that claim. My role in helping shape the show began with a phone call. “We’d like you and Moisés (Román, Director of the University Village site of UCLA Early Care and Education) to write the curriculum for the project and to be our educational advisors.” The call came from Joyce Campbell, Vice President for Children’s Programming at KCET, Los Angeles. The project to which she referred was the brainchild of KCET and The Jim Henson Company, an initial idea that grew into Sid the Science Kid, a television show that now airs nationally on PBS Kids.
When that call came, I admit to being somewhat star-struck. This was an opportunity to partner with the people who brought Oscar, Ernie, Bert, and the gang into the lives of my young self and, some years later, my preschool children. Why did people of this caliber want to work with me? The answer to that question is one of the reasons why we have ended up with an educational approach that is engaging for children and adults and that has been linked to children’s excitement about science and to their learning, both anecdotally and through initial research studies. Larger-scale research studies are underway.
The reason that Moises and I were asked to collaborate was because we are co-developers of Preschool Pathways to Science, an early childhood science curriculum. While we both know quite a bit about children’s science learning, we bring complementary expertise. Moises is an education practitioner while I’m a research psychologist, specializing in early cognitive development.
I use the word “collaborate” very deliberately. It is not always the case that there is a curriculum that guides the production of children’s programs. If there is, that curriculum might not be written by someone with expertise in the content of the program (in this case science), in young children’s learning and development, or in children’s learning of the particular content domain of the show. Even if those criteria are met, the curriculum developer might not be invited to stick around and continue to advise on the specific content of each script. Read the rest of this entry »
Posted by NIEER 





